Social media is another part of having a business that takes time, as the old saying goes, time is money. So is it worth it? Well…yes we believe so. In Australia, there are around 8 million active Facebook users 18+. Advertising can be targeted, so should only show to your target audience. The post we boosted last week reached over 23000 targeted people for very low cost.
Research has shown that peer recommendations for a business tend to be more trusted than businesses without that recommendation. Clients that are happy with the service they have received will be happy to refer a business they’ve used to their friends and family.
Social media is also a great way of showing your businesses customer service skills, where there is a complaint (although it is shown publically) so will the resolution be shown. No business is perfect, but showing how your business handles these situations (with a return call; explanation or refund) we have found is a great way to quickly rectify a negative situation and build trust with potential or current clients.
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